(Ebook pdf) Marketing Higher Education: Theory and Practice
☆ Felix Maringe, Paul Gibbs ☆
| #1029379 in Books | Felix Maringe Paul Gibbs Mari | 2008-12-01 | Original language:English | PDF # 1 | 9.00 x.51 x6.00l,.75 | File Name: 0335220320 | 224 pages | Marketing Higher Education
||About the Author|Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE courses. He is also Chair of the Academy of Marketing’s Special Interest Group in Marketing of Higher Education.| Paul
How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies?
How has widening participation affected the marketing of HEIs?
What kind of students do employers want in the twenty-first century?
The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institution... [PDF.ay43] Marketing Higher Education: Theory and Practice Rating: 3.76 (672 Votes)
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