[Read ebook] Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions (Creating Success)
✿ Gibbs Paul, Knapp Michael ✿
| #3257923 in Books | Routledge | 2001-12-03 | 2001-12-01 | Original language:English | PDF # 1 | 9.21 x.36 x6.14l,.55 | File Name: 0749432942 | 153 pages |
||About the Author|Dr Paul Gibbs lectured in HE for a number of years and is now Director of the HE Business Unit with Edexcel, the UK vocational and academic awards body. Michael Knapp is Corporate Marketing Director of Edexcel and has held a number of senior ma
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
[PDF.lj22] Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions (Creating Success) Rating: 3.94 (582 Votes)
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